• Authors Aflame

To Blog or To Book?



Decisions, Decisions


You have this dream of seeing your book on the shelves of the best book stores or front and center on Amazon's website selling like hotcakes. Guest appearances and book signings cross-country on a wild book tour. Then you see bloggers getting pretty good pay too with what seems like less effort and wonder what you should do.


First, let's look at the numbers.

  • Writers and Authors can expect to earn $62,170 per year or $29.89 per hour in May 2018, according to the Bureau of Labor Statistics, which also includes bloggers. On average, most have a bachelor's degree. The outlook is expected to stay the same from 2018-2028 because of keen competition. Many are self-employed.

  • There are about 45.2 thousand writers and authors working in the U.S.

  • Bloggers according to Glassdoor.com earn on average $32,678 or just over $15 an hour while Book Writers earn $48,269

  • Over 31 million bloggers are posting at least once a month in the U.S.


What Are the Big Differences?

  • TIME-Writing is done over time, even years, to create a cohesive story or thought process while blogging is usually short, specific thoughts on a particular subject.

  • ATTENTION-Blog posts typically need to happen more often to stay on the radar of its readers, who are generally looking for quick fixes and ideas to try. This is why recipe blogs are so numerous. The tantalizing photos catch the eye and encourage the reader to stay on the page for a bit. Writers have longer to keep the reader's attention, which could be both a blessing and a curse. If the plot falters, the book might become used as a coaster or a lousy review on someone's blog ironically. Then again, if the author captivates the attention and has readers begging for more, there can be successful sequels, trilogies, movies, merchandise, and so on.

  • ADVERTISING-Blogging is done on social media where other companies can advertise for their related (or even unrelated) products right on the same page. Writers cannot typically get sponsored ads to help augment income. They, however, might be able to get an advance to pay for survival while completing the novel.

  • EDUCATION-As previously mentioned, most writers have completed four years of post-secondary education and might not break even with their writing attempts. Bloggers do not need to have higher education to talk about current events and such, although being able to get your point across succinctly to your readers is also important.

In summary, you must consider the subject of what you want to put before your audience. If it is based on current events or about your family's life, a blog might be the best-suited platform to use. Book writers may take longer to reach their audience, but let's all agree we have heard of the classics like "Lord of the Flies" and "Pride and Prejudice" even if we didn't read them. The authors have made a lasting impression on the minds of millions while few bloggers, if any, can say the same. While there is a push to not be so traditional in terms of earning a living, higher education still opens many more doors for potential business partners faster than building your blogging brand in a more saturated pool.


Earning Potential


Last but not least is the potential for earnings and is undoubtedly the wildest card of them all. Regardless of the path you choose, and consequently, you can do both, putting down words for others to read is undoubtedly an experience more people should try. Who knows, you could become widely known or support your family or give others hope that someone out there understands.

Christie has always been a lover of words, starting with writing poetry in her early years. Recently, her family, which includes three dogs, moved cross-country from the East to West Coast. She has several books in the works.  She runs a health and wellness company from home while being a full-time mom of four. Christie loves to share her experiences of being a mom to special needs children and the grief of child loss to help others on their own unique journey through her blog, Facebook profile, and groups for women. The best thing she has ever written will always be her son's eulogy. http://www.christiedorst.com

​© 2019 by Nishoni L. Harvey.

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